The Website Edit: Strategy, Copy & Creative Direction
A Clearer, Stronger Website—Backed by Creative Strategy
You’ve poured so much into your business, but when it comes to your website, you’re too close to see what’s working—and what’s missing. Maybe you feel like your offerings and brand aren’t coming across clearly, or that your website doesn’t reflect your vision in a way that grabs attention and turns viewers into customers. After all, your website is often the first impression customers, media, and influencers have of your business. You want it to set you apart, attract the right audience, and drive real results—but you’re not sure where to start.
That’s where I come in!
With 15 years of experience in PR, content, and creative direction, I’ve helped small businesses clarify their brand stories, elevate their visuals, and create websites that speak directly to their ideal customers. I’ve worked with everyone from startups to lifestyle brands, and I know that a website isn’t just about looking good—it’s about having the right message and structure to capture attention and drive sales.
In this website audit, I’ll give you expert guidance, strategic clarity, and actionable recommendations—without the overwhelm. While I won’t be implementing the changes for you, you’ll walk away with a clear, personalized roadmap to elevate your website and brand, making it easier for you to connect with your customers in a way that resonates.
What You’ll Receive:
Full Website Audit – A deep dive into your messaging, copy, layout, and overall visual identity to identify what’s working and what needs refinement. We’ll make sure your website is cohesive, communicates your brand effectively, and speaks directly to your audience.
Strategic Copy Edits – Clear, compelling copy recommendations that sharpen your brand story and resonate with your ideal audience.
Creative Direction & Visual Guidance – Insights on imagery, layout, and design elements to create a more polished, cohesive, and engaging website.
Implementation Roadmap – A clear, actionable plan so you know exactly what to update and why, making the process seamless.
One Round of Revisions – A follow-up round to fine-tune recommendations before you implement them.
This is For You if:
You know your website needs work but you feel stuck.
You need expert eyes on your website but you aren’t ready for a full redesign.
You want a fresh perspective from someone who understands strategy, storytelling and strong branding.
You’re ready to clarify your brand story, speak directly to your audience, and make your website more effective in capturing attention and driving sales.
I’ve helped brands go from feeling unsure about their online presence to feeling confident, clear, and excited to share their website. Let’s do the same for you!
How It Works:
Book Your Strategy Call – After checking out we’ll coordinate a date for our call and you’ll complete a Q&A about your business.
One-on-One Strategy Session – Over Zoom we’ll dive into your website, discuss your goals, and align on creative direction.
Receive Your Website Refresh Plan – Within one week, you’ll receive a written audit with feedback, copy edits, and creative recommendations.
Refinement & Final Edits – You’ll have one round of revisions to ensure everything feels right.
Please note: This package includes strategic recommendations, but implementation is not included.
A Clearer, Stronger Website—Backed by Creative Strategy
You’ve poured so much into your business, but when it comes to your website, you’re too close to see what’s working—and what’s missing. Maybe you feel like your offerings and brand aren’t coming across clearly, or that your website doesn’t reflect your vision in a way that grabs attention and turns viewers into customers. After all, your website is often the first impression customers, media, and influencers have of your business. You want it to set you apart, attract the right audience, and drive real results—but you’re not sure where to start.
That’s where I come in!
With 15 years of experience in PR, content, and creative direction, I’ve helped small businesses clarify their brand stories, elevate their visuals, and create websites that speak directly to their ideal customers. I’ve worked with everyone from startups to lifestyle brands, and I know that a website isn’t just about looking good—it’s about having the right message and structure to capture attention and drive sales.
In this website audit, I’ll give you expert guidance, strategic clarity, and actionable recommendations—without the overwhelm. While I won’t be implementing the changes for you, you’ll walk away with a clear, personalized roadmap to elevate your website and brand, making it easier for you to connect with your customers in a way that resonates.
What You’ll Receive:
Full Website Audit – A deep dive into your messaging, copy, layout, and overall visual identity to identify what’s working and what needs refinement. We’ll make sure your website is cohesive, communicates your brand effectively, and speaks directly to your audience.
Strategic Copy Edits – Clear, compelling copy recommendations that sharpen your brand story and resonate with your ideal audience.
Creative Direction & Visual Guidance – Insights on imagery, layout, and design elements to create a more polished, cohesive, and engaging website.
Implementation Roadmap – A clear, actionable plan so you know exactly what to update and why, making the process seamless.
One Round of Revisions – A follow-up round to fine-tune recommendations before you implement them.
This is For You if:
You know your website needs work but you feel stuck.
You need expert eyes on your website but you aren’t ready for a full redesign.
You want a fresh perspective from someone who understands strategy, storytelling and strong branding.
You’re ready to clarify your brand story, speak directly to your audience, and make your website more effective in capturing attention and driving sales.
I’ve helped brands go from feeling unsure about their online presence to feeling confident, clear, and excited to share their website. Let’s do the same for you!
How It Works:
Book Your Strategy Call – After checking out we’ll coordinate a date for our call and you’ll complete a Q&A about your business.
One-on-One Strategy Session – Over Zoom we’ll dive into your website, discuss your goals, and align on creative direction.
Receive Your Website Refresh Plan – Within one week, you’ll receive a written audit with feedback, copy edits, and creative recommendations.
Refinement & Final Edits – You’ll have one round of revisions to ensure everything feels right.
Please note: This package includes strategic recommendations, but implementation is not included.
A Clearer, Stronger Website—Backed by Creative Strategy
You’ve poured so much into your business, but when it comes to your website, you’re too close to see what’s working—and what’s missing. Maybe you feel like your offerings and brand aren’t coming across clearly, or that your website doesn’t reflect your vision in a way that grabs attention and turns viewers into customers. After all, your website is often the first impression customers, media, and influencers have of your business. You want it to set you apart, attract the right audience, and drive real results—but you’re not sure where to start.
That’s where I come in!
With 15 years of experience in PR, content, and creative direction, I’ve helped small businesses clarify their brand stories, elevate their visuals, and create websites that speak directly to their ideal customers. I’ve worked with everyone from startups to lifestyle brands, and I know that a website isn’t just about looking good—it’s about having the right message and structure to capture attention and drive sales.
In this website audit, I’ll give you expert guidance, strategic clarity, and actionable recommendations—without the overwhelm. While I won’t be implementing the changes for you, you’ll walk away with a clear, personalized roadmap to elevate your website and brand, making it easier for you to connect with your customers in a way that resonates.
What You’ll Receive:
Full Website Audit – A deep dive into your messaging, copy, layout, and overall visual identity to identify what’s working and what needs refinement. We’ll make sure your website is cohesive, communicates your brand effectively, and speaks directly to your audience.
Strategic Copy Edits – Clear, compelling copy recommendations that sharpen your brand story and resonate with your ideal audience.
Creative Direction & Visual Guidance – Insights on imagery, layout, and design elements to create a more polished, cohesive, and engaging website.
Implementation Roadmap – A clear, actionable plan so you know exactly what to update and why, making the process seamless.
One Round of Revisions – A follow-up round to fine-tune recommendations before you implement them.
This is For You if:
You know your website needs work but you feel stuck.
You need expert eyes on your website but you aren’t ready for a full redesign.
You want a fresh perspective from someone who understands strategy, storytelling and strong branding.
You’re ready to clarify your brand story, speak directly to your audience, and make your website more effective in capturing attention and driving sales.
I’ve helped brands go from feeling unsure about their online presence to feeling confident, clear, and excited to share their website. Let’s do the same for you!
How It Works:
Book Your Strategy Call – After checking out we’ll coordinate a date for our call and you’ll complete a Q&A about your business.
One-on-One Strategy Session – Over Zoom we’ll dive into your website, discuss your goals, and align on creative direction.
Receive Your Website Refresh Plan – Within one week, you’ll receive a written audit with feedback, copy edits, and creative recommendations.
Refinement & Final Edits – You’ll have one round of revisions to ensure everything feels right.
Please note: This package includes strategic recommendations, but implementation is not included.
“Kathryn has grown the MIRTH brand into what it is today by telling our story in an authentic way through our content, press placements, as well as through partnerships with like-minded brands and influencers.” - Katie McClure, Co-Founder of MIRTH
“I am SO happy that I made the decision to work with Kathryn & Carla. It was an invaluable experience that my business and I will benefit from for years to come. They tailored their extensive knowledge and wisdom to my industry and helped me establish a brand foundation while also giving me the toolset to create strategies around my product launches. Their passion is inspiring and I love how they encourage and cheer on their people. I always look forward to our brainstorming and strategy sessions knowing I will come out of them with new ideas and tangible steps!" — Carrie Hawkins, watercolor artist & pattern designer