Brand Audit: Strategy, Copy & Creative Direction

A Clearer, Stronger Brand Story & Online Presence

If you’re feeling like your brand story isn’t coming through clearly—or that something’s off with how your business is showing up online—this is for you.

You’ve poured so much into your business, but when you’re close to it, it’s hard to see what’s working and what’s getting in the way. This package is designed to give you a fresh, strategic perspective on your brand, messaging, and copy—so you can show up with clarity, confidence, and consistency.

Whether you’re pivoting, leveling up, or simply long overdue for a refresh, I’ll help you realign your positioning and refine your voice so you’re attracting the right audience and driving real results —while also sharing website-specific recommendations to strengthen your digital presence.

With 15 years of experience in PR, content, and creative direction, I’ve helped small businesses clarify their brand stories, elevate their visuals, and create websites that speak directly to their ideal customers. I’ve worked with everyone from startups to lifestyle brands, and I know that a website isn’t just about looking good—it’s about having the right message and structure to capture attention and drive sales.

In this brand audit, I’ll give you expert guidance, strategic clarity, and actionable recommendations—without the overwhelm.

What You’ll Receive:

• Brand & Messaging Audit – A deep dive into how your brand is currently coming across, what your audience is likely taking away, and what needs to be clarified to make your message stronger and more compelling.

• Copy Refinement & Storytelling Guidance – Clear, strategic edits and suggestions to ensure your copy reflects your vision and connects with your ideal audience.

• Creative Direction – Insights on tone, visuals, website layout, and how everything fits together to reinforce your brand’s identity.

• Website-Specific Recommendations – Targeted feedback on your website’s content, layout, and messaging so it’s cohesive, conversion-friendly, and true to your brand.

• Implementation Roadmap – A personalized guide outlining what to update and why, so you can move forward with confidence and ease.

• One Round of Revisions – A follow-up round to fine-tune recommendations and make sure everything feels aligned before you implement.

This is For You if:

• You’re uncertain if you’re expressing your value clearly to your dream customers.

• Your brand and website don’t feel like you or your vision.

• You want strategic guidance without the cost of a full brand or website overhaul.

• You’re looking for expert eyes on your copy, story, and site—plus actionable steps to move forward.

• You want a fresh perspective from someone who understands strategy, storytelling and strong branding.

• You’re ready to clarify your brand story, speak directly to your audience, and make your website more effective in capturing attention and driving sales.

I’ve helped brands go from feeling unsure about their online presence to feeling confident, clear, and excited to share their website. Let’s do the same for you!

How It Works:

1. Book Your Strategy Call – After checking out we’ll coordinate a date for our call and you’ll complete a Q&A about your business.

2. One-on-One Strategy Session – Over Zoom we’ll dive into your website, discuss your goals, and align on creative direction.

3. Delivery of Your Audit & Recommendations – Within one week, you’ll receive a detailed, written audit with copy, messaging, and creative direction guidance as well as specific website refresh recommendations.

4. Refinement & Final Edits – You’ll have one round of revisions to ensure everything feels right.

   Interested but have questions?
   I’d love to connect. Email me at kathryn@kwhcreative.com to set up a quick call and chat through the details.

   P.S. You’re welcome to split the payment into two installments—just reach out and I’ll get you set up.